We are so excited to announce that UAC Management will host a BlueJay session at 7pm on Thursday 30th November! Expect a mix of tracks from a selection of talented artists, all managed by UAC. Read on to find out more about what UAC are about, including an exclusive interview from Hristo Penchev – Owner/Founder of UAC Management.
Launched in the UK in 2014, UAC Management offers a variety of services for artists; including PR, branding, marketing, media networking and design. With teams based in the UK, Germany and USA, they work to develop and manage emerging alternative artists.
In 2016, UAC established their own media platform under the name UpAndComingTV – offering web shows, band interviews and original segments on new and exciting acts that might be worth discovering. Having worked with 22 bands in its first year, releasing 39 videos and collaborating with artists such as Neck Deep and Enter Shikari, UAC’s media platform offers a space for artists to get their sound heard.
We will also be blessed with individual sessions from UAC artists! Here’s what’s to come:
Lady Jane’s Revenge – Wednesday 27th December at 7pm
All Tied Up – Wednesday 3rd January at 7pm
Talent. Passion. Distinguishable and unique character, vision and charisma. Personality and mentality. These are the most valuable qualities for us as they not only describe an artist that has the potential to be successful, but also influential status in the music industry from a business perspective.
We look for artists who are happy to participate in the professional, respective relationship that we believe needs to be established for progress to be achieved by all parties. So, respect, trust, patience and maturity are also crucial qualities that we value very much.
For us, only one thing is certain – the industry will be always successful, influential and well-performing. We can never predict the exact shape and form that the music sphere will transform itself to, we only know that changes will constantly occur and musicians will need to adjust themselves in order to be successful.
However, we can be always sure that the ability of the artist to invoke and encourage emotional contact with the audience will always be a valued talent that would never be out dated or irrelevant.
Musicians face many obstacles in the current music industry. There is a growing tendency of focusing too much on the business performance of an artist or group as a brand and ignoring the social aspects.
Not being able or willing to fulfil people’s perceptions of success and battling negative prejudices can be very damaging for the mental state of a person when trying to develop a profile in the music business.
I believe the aspect that our musicians are mostly impressed and attracted by when it comes to collaborating with UAC Management is not entirely and necessarily what we do, but how we do it.
The specifics and the unique characteristics of the duties that we perform are based on the very personal and dedicated approach that we utilize in the process of helping artists to achieve their goals. We offer every musician constant and personal support, as well as sincere opinions.
UpAndComingTV is a project that I have been interested in developing for a very long time. Being fortunate enough to spend a considerable amount of time in communication with a vast selection of artists caused me to notice that there is a significant and alarming disproportion between the true and genuine profiles of the successful musicians and the narratives about them that the media is building and presenting.
So, our biggest intention behind creating our own media platform was to provide the general audience with the opportunity to experience the feeling of personal interaction with a successful artist. Our main goal was showcase the individual features and personalities behind the products that everyone knows about and give these artists the chance and the freedom to appear in the way that they want to, instead of promoting themselves as they might feel obliged to.
Collaborating with new, fresh and young acts is such an attractive concept for us, due to the level of satisfaction that cooperating with highly driven, ambitious and excited to learn and progress personalities brings us. We have very strict and précised idea of success that is not based entirely on achieving short term goals, which many other establishments in the industry would be tempted by.
Developing a young band from the early stages of its career gives us the opportunity to correctly shape and form mentality and general approach during the crucial stages of the development process, rather than working towards the very exhausting and time-consuming task to change and modify already constructed perceptions and notions that older bands may have.
Not to mention that such collaborations give us a big sense of purpose as well – to be aware that people count on you to help them achieve something that they are so personally invested in is something very meaningful to us.
The main purpose and principle of the music is something that we will always focus on – to encourage a positive impact and influencing the lives of people seeking comfort through music.
Having said that, we highly appreciate artistic value and artists that operate through talent, passion, vision and character. Hence, we do not put any limitations to our preferences in terms of music genres to collaborate with.
There is a recent story that we feel very proud of. Not long ago, we started a collaboration with Heart Support – an award-winning non-profitable organization (2016 Artist Philanthropic Award at the Alternative Press Awards). They aim to provide every music fan struggling with addiction, depression and suicide idealisation, to find hope by uniting the best bands in the industry and fans alike; carrying a message of hope, healing, and restoration.
The result is an amazing community developed by like-minded people that are working towards creating a positive impact to the world, founded by the incredible Jake Luhrs, also known as the front man of the Grammy-nominated August Burns Red!
We are actually very proud of this partnership, as this opportunity is providing us with the amazing chance to be involved in a movement that is much bigger than us and to truly inspire and influence a meaningful and important change, as well as to contribute to the community that has provided us with so much through our lives.
The music business environment continues to establish new standards and requirements in terms of operational efficiency, dynamics between the different parties and constructing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career.
Long story short, the music management’s duties are not simply directed towards generating professional opportunities and providing them to the client, but mainly to recognize the importance of being capable of participating in every part of the music industry cycle in order to assure the highest possible chance for an artist to achieve career growth and improvement.
Usually, a considerable amount of the new and young artists lack the ability to objectively and rationally judge themselves and the situations they experience, which can lead to very damaging consequences in terms of their career progress.
Some acts stop investing effort in their career, yet they have high expectations regarding the results that they receive and tend to blame everyone but themselves. Some groups always seek help and are very vocal about not receiving such in the process of their career development, but at the same time constructive criticism is always claimed as unreasonable by them.
Overall, many bands would present themselves as developed professionals and have high demands, but would still tend to base important decisions regarding their growth on personal and emotional perceptions and preferences that are not related with the professional aspect of their activity in any way.
Believe in yourself, but always assess yourself, your talent and your career objectively. The music industry is full of people that want to use you and benefit from you in one way or another, so it’s important to be careful and understand the dynamics between the different operations in the business. However, never be sceptical. Don’t allow your fears, prejudices or reservations to damage the progress of your career, because only trusting and working with other people can provide you with the opportunity to achieve personal and professional growth to the level that you are targeting.
Always be respectful towards everything that you are generating from both the industry professionals and the audience – no one owes you anything, so be kind and thankful for every chance for exposure that is being presented to you. Be persistent and devoted to your goals and don’t let the opinions coming from other people, the society or anyone in general affect your passion and desire to succeed through your talents. Only the persistent, patient and the truly devoted acts manage to achieve success, so never let anything slow you down.
Be sure to tune into UAC Management’s exclusive session at 7pm Thursday 30th November! Download the free app here: