This week we had the pleasure of chatting with Jake from UN:IK Clothing, to find out how music plays such an influential part in the fashion industry.
UNIK is a collective of independent brands, that are designed by young UK creative. We have multiple brands exclusive to the UN:IK outlet.
I was in a corporate 9-5 job prior down south that had no fulfilment, I wanted to do something new and enjoyable, then fell into this. I had no fashion background whatsoever; the learning curves were huge.
I have an amazing team of UK designers, all doing their own things but who have a passion for streetwear & designing garments. They all have their own styles, which creates so much diversity in the outlet it gives people a real option when buying.
We’ve just release the 2.0 Open to Close documentary with Skream, where we went on tour with him all through the Autumn. It was absolutely insane; the doc came out amazing and the response has been next level. It’s a movement of us bridging the gap between music and fashion, but also showing what we’re about personally as a business.
We’re all about organic growth, its key in the long run and it’s what we’ve always done. We don’t pay ‘celebs or influencers’, we want people to wear the brand, whom are actually into. So, carry on growing that way, keep the customers loyal.
Just online, we like to keep things limited and exclusive to our site.
In the studio, we listen to EVERYTHING. We have playlists from rock/indie, house, disco, techno and all time classics. It’s really mood dependent, Fridays obviously the disco is banging out all day. Music is a fundamental part of staying sane in the office all day.
Massively, we recently release an ACID LOVE capsule, which obviously was influenced around acid music & culture. A lot of capsules are definitely designed for dancefloors, festivals / holidays, which is weird. You often hear ‘that’d be belter for festival season’.
Hmmm, it’s hard to say. I guess it depends on the industry, but people are always influenced by what their favourite artists wear for sure. It’s great when you have big artists like Skream and Jackmaster for example who do support the smaller independents like us.
As prior mentioned, if there is a trend in what artists are wearing people will buy it. A lot of DJs just wear black and you can see that parallel on the dance floor. Then you go see Solardo and everyone is in a rascal shirt!
Jackmaster dressed extremely well, we were buzzing when we got him in some stuff he really digged. Peggy Gou as well, her outfits are always absolutely unreal.
Diverse. Due to the originality in brands we offer.
Bicep – Higher Level (biblical tune)
Heaven is in the back seat of my Cadillac – hot chocolate
Love Sensation – Loletta Hollway
KDA – Hate Me
N Joi – Anthem (To finish)
Tough question. Bread & Flutter.
Records OR CDs? CDS
Downloads OR streaming? DLS
Albums OR singles? ALBUMS
Human curation OR algorithmic curation? HUMAN
Host OR listener? HMMM, CO HOST!
Popular playlist OR your own playlist? MY OWN EVERYDAY
Play in order OR shuffle? ORDER
Headphones OR speakers? HEADPHONES
Beatles OR Rolling Stones? BEATLES
Biggie or Tupac? BIGGIE
Lead singer, guitarist, OR drummer? LEAD SINGER
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