We had the pleasure of chatting with Jordan from Electronic Honey, a student record label based in Glasgow. Read on to find out the ins and outs of what it’s like to work for a successful Record Label!
Electric Honey is a record label run by the HND Music Business students at Glasgow’s Kelvin College. It gives us an ideal platform to understand the music industry from the perspective of a record label. One of the first tasks students are given is to do a bit of A&R of their own and bring their choices back to the class for discussion and then a vote.
Once we’ve decided on the artists we then continue to plan towards a commercial release, visiting the different phases typically involved in this process (writing a press release, accurately recording metadata, distribution, promotion etc.). It’s a great way for us to use the skills and knowledge gained in the course curriculum into practice and I feel it most definitely aids the learning process.
Since the label’s inception in 1992 we’ve had a great deal of artists releasing under the Electric Honey banner. The most notable examples would be Belle & Sebastian, Polar Bear (who would become Snow Patrol), and Biffy Clyro. However, we’ve had a few guys recently who we think are going to go real far.
Be Charlotte is absolutely killing it at the moment and the guys from Pronto Mama are really kicking on since the release of their album ‘Any Joy?’ on the label.
Shambolics released their track Love Collides on the label last year and shortly after it was played as part of Sky Sports’ closing credits for the Carabao Cup Final between Arsenal and Manchester City. They also won the Best Rock/Alternative award at last year’s Scottish Alternative Music Awards (SAMAs).
Looking forward, we have Colonel Mustard & The Dijon 5 releasing on the label. They’ve recently been invited to perform at the Peace Train Festival next to the DMZ between North and South Korea and, as relations between both appear to be really improving, the band’s involvement could be coinciding with a very special moment in history.
We feel passionate about this as we love exciting new music and, if we can help even just one artist get the recognition they deserve, we’re doing our job right. A lot of the time it’s a learning process for both us (the students) and the artists themselves, so it’s great when we see the hard work of everyone involved pay off.
The motto can also be applied to not just the artists but the students themselves, with many of our talented past students now working in the music industry today, with our current ones (myself included) eagerly looking to follow in their footsteps.
Always!! That’s a tough one as there’s so much great music out there.
Would have to say, the new release on the label by Colonel Mustard & The Dijon 5, Peace, Love and Mustard is a proper feel-good track and has been on repeat in class!
Personally, I love electronic music so would also have to say the new DJ Koze track Pick Up which has just dropped on Pampa. Pure summer material and definitely going be huge in the coming months.
I like the fact that technology has advanced to such a point where it’s possible for curation to be done automatically. However, if we allow it to become to dominant it could pose a significant threat to many jobs within the music industry. Automated radio shows and DJ sets anyone!? As music goes hand in hand with human emotions, I feel we’re going be okay for the time being 🙂
A huge influence! As well as being a key factor in the drop in illegal downloads they offer extensive libraries of music to choose from, opening up a world of music to users. Spotify obviously lead the way at the moment, and it took a while for Apple Music to allow the creation and uploading of personal playlists from users, but I think it will be interesting to see how the streaming services fare in the years ahead.
I’m especially interested in how they can adapt to ever-advancing technology, remain fresh, and continue to offer something valuable to users.
There are obviously important matters which need to be addressed though, particularly the paying of fair royalties to artists by the streaming platforms.
With my Electric Honey hat on:
Electric Honey Hootenanny!
• Colonel Mustard & the Dijon 5 – Peace, Love and Mustard • The Nickajack Men– Changed Ways • Be Charlotte – Discover • Pronto Mama – Arabesque • The Bluebells – Young At Heart (Class anthem!!)
These are all successful releases from the label in recent years, and ones that we’re really proud of. Apart from the last one that is. One of our lecturers, Ken, is the owner of those dulcet tones you hear in Young at Heart.
With my own:
• Metronomy – The Look • Moderat – Last Time • Rival Consoles – Recovery • Nina Simone – Baltimore • Aphex Twin – Xtal
These are all tracks which remind me of certain special moments in my life and therefore deserve to be played as much as possible, in my view!
Records OR CDs? Records.
Downloads OR streaming? Streaming.
Albums OR singles? Albums for me!
Human curation OR algorithmic curation? Kind of a tough one! I’ve found so much good music through the latter however nothing compares with the human touch.
Host OR listener? Host.
Popular playlist OR your own playlist? Own playlist!!
Play in order OR shuffle? In order. My own order though! 😀
Headphones OR speakers? Headphones for me. Love getting lost in my own little world with the music.
Tupac or Biggie? Aaaah, the topic of many an enthusiastic argument. Tupac!!
Lead singer, guitarist, OR drummer? Drummer.
Thanks for giving us the opportunity to tell you what we’re all about! Get yourself enrolled in the course!
Or, if you want to send us your demo, fire an email with your music and a little info about yourself to: email@example.com
If you enjoy creating playlists and want to share them with others, download the social radio app here: